Chevron Left
Back to Marketing in a Digital World

Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,009 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SR

Oct 9, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

Filter by:

4726 - 4750 of 5,351 Reviews for Marketing in a Digital World

By Johanna K

•

Aug 23, 2020

I liked it in general but didn't like the instructor trying to sell me things. Felt very pushy.

By SUKHVEER K

•

Aug 7, 2020

BEST CONCEPUTAL BASED PROGRAM OFFERED BY UNIVERSITY OF ILLONIS.GREAT MENTOR HAVE DEEP KNOWLEDGE

By Mahir H

•

Jun 28, 2020

Mr. Aric's way of teaching is really awesome. Learned a lot of marketing stuff from his course!

By Morouge m

•

Aug 3, 2018

I am so grateful for the financial aid and the information I earned from this course, Thank you

By Pallvi S

•

Nov 1, 2020

Its a good course which is going to help you in enhancing your knowledge of digital marketing.

By Chew L C

•

Aug 9, 2020

I have learnt some new concepts to supplement my readings in the traditional marketing course

By r d

•

Mar 30, 2019

I like this course, but some approaches have transformed yet, and course needs new examples.

By John R P

•

Nov 30, 2017

It was a good 101-level course that served as a good reminder of the principles of Marketing.

By PADMAVATHI I

•

Jun 21, 2020

it was very interesting ,learned many information about the digital marketing . I Loved it..

By S

•

Jun 15, 2020

It was quite impreesive and the content was very good. The host was attractive in his speech

By Yanis L

•

Apr 8, 2020

I discovered new concepts in digital marketing and learned the basics of digital marketing.

By Nidal I

•

Dec 13, 2018

Great course! Absolutely loved it, and would surely recommend this to my friends and family!

By Rahul M

•

Oct 2, 2016

Very helpful for people who want to learn the usefulness and concepts of digital marketing.

By Ashutosh B

•

Apr 13, 2020

Amazing course and great learning resources. The case studies are really thought provoking

By Andres

•

Sep 8, 2015

I´ve been enjoyed very much the course. I´ll do the others ones to have the specialization

By Naveen k

•

Sep 22, 2020

Best coarse it really helped me a lot and I am happy to work with you in near future also

By Shylene N

•

Jun 2, 2020

Eye opening makes you see digital marketing with fresh eyes plus the Professor is awesome

By Vira D

•

Jan 25, 2016

This very interesting useful and inspiring course! I am enjoying it very much! Thank you!

By Anika-Sara S

•

Aug 25, 2015

Well organized, great and helpful assignments, and a fantastic teacher: Aric Rindfleisch!

By ABRAHAMSAMUEL J

•

Oct 12, 2020

This course was very useful to me and my passion for digital just exceeded a bit further

By manasa b s

•

Jul 7, 2020

It's my first course on coursera ,explored many things and amazing learning experiences.

By Azhar I

•

May 22, 2017

The course is great, however i would prefer more interaction with the teaching faculty.

By Marcos d A

•

Nov 5, 2015

Very interesting curse. It would be nice if yu can add sme examples from outside the US.

By Deleted A

•

Oct 13, 2021

It is a great course for beginners to get knowledge of some digital marketing concepts.

By Ranjit K

•

Jul 30, 2020

Our Professor Aric Rindfleisch is amazing. Learning with Coursera is always incredible.