SK
Sep 2, 2019
The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.
LM
Aug 30, 2015
Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment
By Adarsh T
•Apr 30, 2020
The course is very basic. Week 4 is explained well. However first 2 weeks is just a long drawn thing about what communication is. Btter courses can be found elsewhere
By Jay J
•Nov 3, 2016
This class is more of a Marketing 101 class than a digital marketing class. Interesting, and probably a great class for someone looking for the basics of marketing.
By Avril F M
•Feb 21, 2016
This course is not as good as the ones that are part of the Digital Marketing specialization. It was hard to keep traction and interest to finish it.
By Hana H
•Mar 18, 2018
Professor reads off a screen, its quite obvious and distracting as opposed to other professors that teach this class as a form of a discussion.
By Rhiannon C
•Feb 8, 2016
This was my least favorite of the course. The questions were out of order, the videos and lectures were terrible and dry
By JaiPal Y
•Dec 11, 2017
Long theory bases course, Need to me more practical base, did not expected this form Illinois university
By Volha B
•Feb 6, 2020
Not a lot of usefull information. Too academic language. The manner of speaking is hard to understand.
By Ankit K
•Mar 27, 2017
Too much theoretical.This course should not be a separate course.It can be a part of other course.
By Abhijat V
•Jun 20, 2022
Does a decent job of exposing different terms but treatment is rather basic.
By Renu M
•Aug 8, 2017
Very very basic and theoretical. Lectures were bookish and uninspiring.
By Marcell N
•Aug 20, 2020
The course was very superficial. I wished it gave deeper insights.
By Victor C
•Dec 1, 2016
I did not like the teacher but I did like the course material.
By Dinh T K H
•Sep 19, 2016
Not very much information and lesson to learn deep
By Sammy L
•Jan 6, 2017
was boring. nothing interesting here.
By Shivam T
•Jan 11, 2019
It lacks practical knowledge
By Oana D
•Aug 10, 2016
Very light in useful content
By Domenico M
•Apr 15, 2016
waste of time.
By Sarah M
•Sep 6, 2016
all video lectures feel like they are just read from a paper and it takes a lot of effort to follow and engage. It is the 4th course I'm taking to get ma digital marketing specialisation and is far off the poorest. The slides don't make much sense and a lot of times I have to research stuff again on other websites to actually get the point. The quiz questions are sometimes not related to the topic. It seems like, the professor does not know enough about the subject to speak freely and engaging about the topics. I'm quite disappointed about this course and can not recommend it. I think the course should be worked over. A great example of how to do it right is Aric Rindfleischs lecture, which was engaging, challenging and very well structured
By Karan A
•Oct 2, 2016
The instructor is very bad. She made the lectures so boring with her lack of preparation that I switched to just reading the transcript. The assignments were lacking in case studies and were very textbooky. I could have skipped this course and simply read from the E-book. Tried to get a refund but its too late so I will have to force through this one and the next. I hope it doesn't adversely affected my grades as I have scored above 96% in the previous 3 courses in this specialisation. Very disappointed and frustrated. I came to Coursera to avoid teachers and teaching styles like this. This really shakes my confidence in Coursera for future courses. Im definitely not going to pay for any courses in the future.
By Aditya B
•Dec 29, 2020
Terribly explained course. A huge waste of money. The instructor explains marketing communication and principles but can barely communicate to save a life. It is very hard to follow along with what is happening. Often at times the instructor asks a question in the start of the video to which he never really provides a proper answer to. Basic concepts are explained so poorly that when they are encountered further in the course, one is just left lost. Please redo the course and put at least 10% of your effort in, rather than simply flapping your hands and reading off a screen.
By Sandor A M
•Apr 26, 2020
Poor content and extraordinary experience! The lecturer is directly persuading students to purchase on Amazon/ebay as part of the exercise. It was not obligatory, still I have not seen such a direct persuasion performed during an online course. I have been suing coursera since years to broaden my knowledge. This was the course that alienated me from the platform. Great marketing success!:)
By Christine D
•Apr 23, 2016
This instructor is god-awful, I'm sorry to say. By the 3rd week, I stopped caring about this class, and my grade for that week definitely expresses my disinterest. I'm having to force myself to finish it. Has she ever taught a class before? I felt like this was her first time. Uninspired - not looking forward to her next class.
By Neda B
•Sep 9, 2015
Un-organized, scattered non professional course. All the materials keep changing during the course. Materials in each module includes readings and exams were not related. Though, I enjoyed the other courses in this series and think they were great, but I am afraid this one was a real disappointment.
By Emily W
•May 24, 2017
This quality of this course is nowhere near that of the other courses. Videos are redundant and poorly executed. Information is not practical or insightful, and often barely related to the main topic. I'm very disappointed in this course and would not recommend it to others as a standalone course.
By Deleted A
•Sep 26, 2015
Incorrect references, subtitles that do not follow the video. Questions in the questionnaires that have not been studied and which one does not even know where to find references. The worst course of this certificate.