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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,906 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

JS

Dec 5, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

ND

Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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1551 - 1575 of 2,541 Reviews for Customer Analytics

By Olusegun D O

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Mar 6, 2019

Fantastic

By Azhar K

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Aug 23, 2018

Excellent

By Bình H

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Oct 19, 2017

I love it

By Dipak D

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Jul 5, 2017

Excellent

By Diego A P G

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Mar 13, 2017

Excellent

By sindhura57

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Dec 24, 2016

excellent

By CAI B

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Dec 18, 2016

very good

By Mohamed A A A

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Nov 14, 2016

Thank you

By Ade A

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Aug 23, 2016

SPLENDID!

By PRAVEEN D

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Feb 8, 2016

Excellent

By esdorn

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Jul 11, 2021

Perfect!

By Faizan K

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Aug 25, 2020

Good job

By Christine W

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Mar 9, 2017

Terrific

By Artem S A

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Apr 14, 2016

Noiiice!

By Arushi M

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Apr 14, 2016

very gud

By kaung n

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Feb 4, 2016

awesome!

By Nickil M

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Nov 26, 2015

Awesome!

By potnuru s k

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Apr 18, 2025

amazing

By Abhishek R

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Jul 3, 2021

awesome

By Vineet S B

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Jun 12, 2020

amazing

By Xinyue H

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Jan 12, 2020

helpful

By Osama E S B

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Jan 1, 2020

Amazing

By ANURAG K

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Oct 21, 2018

Awesome

By GoldenTeeth C

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Aug 31, 2018

有用，入门好课

By Liu Y

•

Oct 29, 2017

like it