I will NOT recommended this course to any one! Well, thats all theory indeed. Actually my personal opinion is that the first 2 week lessons could be compressed into 3-5 days of learning, to do their justice. They are about history of analytics that could be read and known but not necessary to be learnt so thoroughly. For the last 2 weeks lesson, I quite enjoyed the slides and illustrations. However its so disappointing not to see new emerging channels such as Tiktok mentioned in such a digital marketing course. I hope the course could be more up to date every now and then, because digital marketing landscape evolve quite quickly these days. Marketers miss out on these new updates would lack an advantage. Thank you!

I chose to do this specialization after reading the names and descriptions of this and the subsequent course (DM Analytics in Practise). I am halfway through the latter and I must say that I am thoroughly disappointed. My hope was that I would learn the actual practical implementation of things and gain deeper insights into the services that I am trying to provide. I can't see how these courses have improved my ability to get a job or provide DM good services to clients. If someone can show it to me, I will be thankful.

I found the course very superficial, with very little to take away.

Also questionable that the professor recommends reading (buying on amazon) the book he wrote.

On the positive side: the course is rather quick to complete

I have completed this course but yet certificate is not being provided I am struggling for certificate

less videos more required reading. not fun.

was been an key to my knoledge.

Boring !!! waste of time

Es una perdida de tiempo