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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,044 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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6176 - 6200 of 6,232 Reviews for Foundations of Digital Marketing and E-commerce

By Victoria B

Feb 23, 2024

La verdad que le didican un modulo entero a hablar de inclusión , pero este curso no esta en español, usando las traducciones on line de google se confunden mucho las palabras y definiciones, lo que haces que falles en los examenes. Por otra parte la página tiene errores y se cierra a mitad de un ejercisio, por lo que se vuelve tedioso arrancar nuevamente. Los videos son lentos y largos sin sentido y no tiene resúmenes ni textos para leer, solo en algunas ocasiones un glosario o un contenido al finalizar el módulo pero que no resume lo importante, sino que aporta una información presindible. Espero más del próximo curso.

By Jade s

Feb 1, 2025

The videos are given in snippets which makes it easy to digest. I like that during the videos there are interactive questions to test your knowledge. There are a few quizzes and a test after all courses. The problem I have with the class is it is very surface level. I feel like when I am done with this class, I will still need to research to actually do the job. The class would be better if it was a video step by step how to do everything. Open the browser, and you have to click check on the screen to continue to the next step.

By Guy C

Feb 18, 2023

Quite a bit is covered in this course.

Early on, a great, real-life, case study is given (beachgear marketing), showing how different channels were used at different stages of the campaign.

And then, nothing. no more case studies. all words. blah blah. And then you struggle to assimilate the information, because you don't get enough stories and the wider context.

More case studies, more graphics, animated graphics, infographics, more wider context !!!

By Alex I

Feb 28, 2024

I do appreciate the skills I've gotten and it's a good thing to put on my CV. But all in all this course was not good. The videos weren't engaging at all, the tests were pretty easy and it felt like every 2 videos the main teacher said "you'll learn about this later in the course". I wouldn't mind since it's an online course, but for £40 a month I'm not too sure.

By Miss A

Sep 7, 2023

Theoretical education helps us to have a deep knowledge of any subject or topic. But the problem with this method is that it can be remembered only for few days or months. Whereas practical knowledge is better then actually knowing how to do stuff in the real world, which is missing in this course.

By Carolin K

Sep 18, 2024

The course was interesting yet superficial, but i had massive issues with the terrible translations of the test units, which were obviously never checked by a native speaker. They often made it impossible to understand what was asked. Truly dissapointing!

By Candace B

Mar 30, 2025

Things I successfully completed are repeated as if I never did anything? I need to speak with a live person. A few things were definitely questionable. I see nothing about the certificate I am to get.

By José M R M

Sep 7, 2022

It is a basic course in which you learn a lot of theory and they show some strategies that certain companies apply, but I think they could have put tutorial type examples, so much theory is stressful.

By Sabah B

Jul 16, 2023

j'ai répondu sur votre quiz challenge mais il est affiché "Essais gratuit " je comprend pas "pourquoi

s'il vous plait est ce que vous pouvez m'aider

By Akram T

Mar 11, 2025

this course is amazing and it helps me to participate in the class and get some broad knowledge. But I want my certificate

By Jasmine D

Dec 27, 2023

i think its a good start but it has a lot of filler that i believe is unnecessary

By Philip H

May 25, 2023

way too basic for someone with rudimentary experience in the digital world

By Hafiz A

Mar 6, 2025

It does not give hand on experience.... It is all theoratical

By Mustafa A D

Jul 10, 2023

Course was great but it should do be more practical + updated

By Dan M

Jul 29, 2024

Very difficult to stay engaged and focused in the videos.

By Angel B

Jul 14, 2024

Too basic for someone with an MBA degree.

By Christine W

Mar 23, 2023

Just watching videos, not interactive.

By Sargam S

Apr 27, 2023

Very basic but insightful.

By Oriantus J

Mar 25, 2025

Le cours est exceptionnel

By Nish

Sep 30, 2022

Too general at times

By Sambhav j

Aug 13, 2023

It was Average

By Mr.CHARWAK S K

Jul 31, 2024

very basic

By Ellinor G

Apr 16, 2025

What to expect: this whole course consists in a person reading from a prompt, with a few corporate style slides thrown in (bullet points) and a few quizzes (for a course that encourages you to create ENGAGING content I found this to be rather ironic). The quizzes contain a lot of wrong answers being given as correct (you can actually map where in the course something is said and then the same statement is given as incorrect in the quizzes, which of course adds to the general confusion). Worst of all, the course goes from one concept to another with no clear logic and most of the time it just throws in a number of concepts which are barely explained and you are being told all the time that you wil learn these concepts later. If you take up a concept, explain it! This course was definitely not worth the time, surely there must be better options out there.

By Ayushi M

Mar 18, 2024

useless course. they are saying subscription until 24 march ,charging so much money and they are not even allowing me to completely submit the tests. so useless. there can be other priorities due to which people cant complete the course on time. that does not mean you fool us by taking so much money. i enrolled for this twice and again it is over. is this a joke or what? useless course completely.

By Ammar A R

Mar 14, 2023

it's really a wasting of time and money, the course doesn't worth any penny, look at the second part of it, it's totally unreliable, the instruction given to achieve the exam are totally false, the exercise asks you to fill information in a section that doesn't exist in the page, it's a real failure, sorry but it's the reality, unfortunately i've wasted my money for a delusion.